Hey! You just found your new
Marketing, Consumer & Sensory expert
With a fervent passion, adaptability, and a strategic orientation, I bring 18 years of expertise as a marketing and consumer sensory specialist….
Marketing
Transform your business with powerful marketing strategies. Elevate your brand, engage your audience, and drive success.
Consumer & Sensory
Extract the power of actionable insights. Your consumers await, ready to indulge in a world where every sensation matters.
Sustainability
Create products that care for the planet and resonate with your values. Together, let’s build a greener, more sustainable tomorrow.
Hi, I’m Coralie!
With a fervent passion, adaptability, and a strategic orientation, I bring 18 years of expertise as a marketing and consumer sensory specialist. My experience spans across all product categories, including Oral Care, Food, and Beverages.
Balancing business acumen, technological and consumer understanding allows me to develop impactful marketing campaigns in a story telling style.
As a highly skilled team player, communicator, and proactive leader, I aim to develop and inspire teams, empowering people to be their best and deliver business growth. My creative and strategic mindset, aligned with sales targets, allows me to generate innovative marketing solutions. References are available upon request.
Hi, I’m Coralie!
With a fervent passion, adaptability, and a strategic orientation, I bring 18 years of expertise as a marketing and consumer sensory specialist. My experience spans across all product categories, including Oral Care, Food, and Beverages.
Balancing business acumen, technological and consumer understanding allow me to develop impactful marketing campaigns in a story telling style.
As a highly skilled team player, communicator, and proactive leader, I aim to develop and inspire teams, empowering people to be their best and deliver business growth. My creative and strategic mindset, aligned with sales target, allow me to generate innovative marketing solutions. References are available upon request.
My experience spans across all product categories including Oral Care, Food & Beverages
+ Lead on Taste charts (2021 / 22)
Sensory projects
Marketing campaigns
Consumers surveyed
Innovation launches
Sustainability projects
Professional Experience
Global Strategic Marketing DIRECTOR - Sweet & Dairy Taste
September 2019 - Present / KERRY Grasse (FR)
- Responsible for the Simply Nature, Tastesense and Dairy Taste communication plans – Positioning, PR & Social media
- Define and implement the strategic planning of the three platforms
- Drive the ideation and commercialisation phases of the innovation process
- Establish a clear competitive intelligence & input into the M&A Strategy
- Management of the global Sweet & Dairy Taste Marketing team (2 marketers) and a 150k€ budget
- Work with Applied Health and Nutrition team to include taste into their value propositions while embedding Nutrition into Taste value propositions when relevant
- 6 months assignment to accelerate growth in alcoholic beverages, gaining 2 core listing
Taste Sustainability Lead
March 2021 - June 2023 / KERRY Grasse (FR)
- Report all taste sustainability activities to the leadership board
Senior Marketing Manager - Taste - Europe
April 2018 / KERRY Naas (IE) & Grasse (FR)
- Define & implement the European Taste Strategy including the marketing calendar
- Management of a 210k € budget
- Working with a core team on a new value proposition for Kerry’s Taste Business Unit including a global capability presentation, external communication & complete revamping of the taste page on www.kerry.com
- Driving innovation councils and improvement of innovation process in partnership with Innovation Director
Senior Marketing Manager - Savoury & Snacks - Europe
December 2016 / KERRY Naas (IE)
- Drive the creation of a new marketing positioning for Kerry’ savoury offering. Redesigning of all marketing collaterals
- Develop marketing campaigns in line with market trends & opportunities
- Management of 1 marketing specialist
- From 03/17: Extension of previous responsibilities to snacks incl. the management of a 2nd marketing specialist
Product Manager - Savoury - EAME
February 2015 / GIVAUDAN Kemptthal (CH)
- Identify market opportunities to innovate in the market place
- Drive the commercialization of new products and technologies
- Support the Marketing Director in defining and executing the company strategy
- 6 months assignment as opportunity manager: increasing win rate from 16% to 30%
- From March 2016: Extension of all previous responsibilities to another Business Unit : Snacks
Sensory Group Leader - Sweet Goods - EAME
February 2014 / GIVAUDAN Dubendorf (CH)
- Define and implement the Sweet Goods Business Unit strategy in collaboration with marketing teams, technical teams and the sensory head EAME.
- Manage sensory and consumer studies for the Sweet Goods Business Unit:
- Prioritize and manage the pool of projects to support the strategy.
- Develop and apply innovative solutions to create a competitive edge for the company.
Sensory Project Manager II - Beverages - EAME
May 2011 / GIVAUDAN Naarden (NL)
Sensory Project Manager - Oral Care / Food / Beverage - EAME
October 2005 / V. MANE & FILS Bar-sur-Loup (FR)
Vocational trainings
Be prepared, stay sharp, and keep learning every day !
- Selling skills (Kerry – 2023)
- Insight Messaging (Kerry – 2018)
- Leadership senses begin (Givaudan – 2014)
- Manager essentials (CEGOS – 2014)
- Targeting the consumer emerging issues & methods (Hal MacFie – 2012)
- The fundamentals of project management (Comundi – 2010)
- Flash profiling (Eurofin – Marc Danzart – 2009)
- Assert oneself to interact better (Comundi – 2009)
- Advanced statistics for sensory analysis (Eurofin – Marc Danzart – 2008)
Skills
- INNOVA / MINTEL
- GLOBALDATA
- EUROMONITOR
- FIZZ
- OFFICE SUITE
- XLSTAT
- R
- SPAD
French
English
Spanish
German
I'm passionate about inspiring people to deliver business growth
Let’s create innovative marketing solutions!
What they say
About me and their experience while working together
Coralie is a very passionate Taste and ingredients marketer. She has always been well respected by her colleagues in the regions for her drive and knowledge. I worked with Coralie very closely during my time at Kerry and I would like to thank her for the great support she always gave to the Team and to myself.
Thinking of Colarie, three things are popping up my mind:
- Team Player: Your collaborative approach always strengthen team’s dynamics. Your willingness to share insights has created a positive and productive work environment.
- Results-Driven Attitude: Your dedication to achieving results is truly commendable. Your ability to deliver outcomes within deadlines are noteworthy.
- Strategic Acumen: Your strategic thinking has been a key factor in the success of many initiatives. Your ability to see the bigger picture and align your efforts with our overarching goals demonstrates a high level of strategic acumen.
Thank you for being such a great colleague!
I had the chance to work with Coralie while she was at GIVAUDAN. Coralie is a great Product and Marketing manager, with an in depth technical and commercial understanding of B2B companies. She has a contagious positive energy and she is able to drive difficult projects to a positive end. It has been a pleasure working with her and I wish her all the best in her new position.
Coralie is a high energy, highly committed individual, always giving more than is expected. Her grounding in consumer sensory science has enhanced her ability as a marketer. She easily connects the dots and translates these in compelling value propositions.
Let’s work together!